QUESTION: Is there a way to use submission of a website-embedded LACRM form as a conversion endpoint for Google Ads? All reasonable workarounds welcome (e.g., Zapier).
ADDITIONAL DETAILS: I’m currently using the LACRM form is an embedded applet in my website. When a customer hit’s “submit,” the data goes to LACRM, but the browser URL does not change. Therefore, I’m unable to list the URL of a “thank you for submitting” page on my website to Google Ads as an endpoint of a successful conversion. In essence, Google doesn’t know that a customer has submitted a web form, so there is no feedback on a successful vs. unsuccessful Google Ad.
Thank you all for sharing your time and expertise. I can’t be the only small business owner struggling with this.
Hey Matt, I’ve been thinking about this to try to come up with some sort of creative workaround. I think the main challenge is that there’s no good way to pass a URL parameter (i.e. info about the Google Ad) to the form submission. If you could do that, it would be possible to send that to Zapier and have Zapier trigger the conversion with Google. But I just don’t think there’s any way to make that happen.
I think the only real option would be to use a different form tool that is built to handle this and then use Zapier to send the data into LACRM. I really want everyone possible to use our form tool, so I’m not thrilled with this answer, but I couldn’t think up anything else. Sorry!